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Sensational 87% Increase in New Business With Coaching

It is no surprise to us that Xerox Corporation found an 87% increase in new business with coaching.  They identified that the impact of using a coach as a support

New Way to Educate Lawyers on Marketing

Legal Business World’s feature on marketing focused on our new law firm marketing coloring book, The New Colors of Law Firm Marketing.  Calling it “Husterical and fun way to teach

Emails Do Not End in Handshakes

Emails do not end in handshakes is a critical observation lawyers need to heed when on a new business development campaign.  My article in the March issue of Marketing the

Cookies are for Closers – But Not for Attorney Marketing

A current movie marketing campaign says “Cookies are for Closers ” but we hasten to add they are not for attorney marketing.  Experienced marketers know that closing new business, or

Your Law Firm Marketing Mentors and Tormentors!

We are often called law firm marketing mentors and tormentors since we find the most important element of good business development is accountability.  Our Lead Tracker system keeps our clients

“Hysterical and fun new way to teach attorneys on marketing and business development.”

The New Colors of Law Firm Marketing is the world’s first law firm marketing coloring book focusing on marketing and business development.  Humorous quotes heard over the years from attorneys

Reduce Stress with the New Law Firm Marketing Coloring Book

In a few days, you can download or purchase THE NEW COLORS OF LAW FIRM MARKETING – the world’s very first law firm marketing coloring book. Are you ready to

Has Your Marketing Approach Been Rejected and Client Retention Faltering ?

Has your marketing approach been rejected and client retention faltering??  In fact, a frequent comment we hear from in-house counsel is that lawyers “just show up and offer legal advice.

Grapes of Wrath Complaints About Marketers

We have identified  Grapes of Wrath complaints about marketers from in-house counsel,” We were outnumbered and out-talked.”  Pick which ever grape fits your business development style: * Sending too many

A Badass Excuse for Not Marketing

This is one badass excuse for not marketing –  “It’s been six months since I won that big case for my client.  Why hasn’t SHE called ME?” I heard that

Self-Sabotaging Excuse for Not Marketing – “I always miss the new litigation.”

“I always miss the new litigation” is one of the most self-sabotaging excuses for not marketing that I have heard from attorneys.  It is easy to solve.  You and your

How Often Have You Heard This Excuse for Not Marketing ? “I can only call 3 people.”

How often have you heard this excuse for not marketing,  “If I made 3 calls a day, I’d run out of people to call in 2 weeks?”  Too many lawyers

Intelligence Defying Excuse for Not Marketing

The following excuse from an attorney for not marketing defies intelligence, “I don’t know how to begin.” Although today’s marketplace for legal services is more challenging then ever,  there is

An Agonizing Excuse for Not Marketing – “I failed once; why try again?”

This is the most agonizing excuse for not marketing, “I failed once; why try again?” Stop the agony and join post-mortem firm reviews on proposals that failed. Take advantage of

Do You Know the Zen Excuse for Not Marketing?

If ever there were a Zen excuse for not marketing, it is” I’m afraid of the process.” Oh, come on. Follow Arthur Ashe’s advice – “Start where you are. Use

Another Excuse – “I can’t market, but I’ll hire someone who can.”

And another excuse for not marketing we have heard from attorneys – “I can’t market but I’ll hire someone who can.” Oh come on – practice pitches, proposals and even

Have You Heard the 2nd Excuse for Not Marketing?

The second excuse for not marketing that we have heard from some lawyers is, “My partner does all the selling. I deliver the work”! It is clearly the responsibility of

Excuse for Not Marketing – “I know no one who knows anyone!”

Of all the excuses for not marketing, “I know no one who knows anyone” is the most absurd. As Mark Twain observed, “The secret of getting ahead is getting started.”

Where’s the Beef? 2017 Law Firm Outlook

Hearing from attorneys and marketing professionals in response to the 2017 Law Firm Outlook Survey, “getting attorneys out on the business development trail” says it best. Significant concern was expressed

We’ve Sweetened the Offer – Take our 2017 Law Firm Outlook Survey

STEAKS OR PIE? We want to sweeten our offer for helping us with our 2017 Law Firm Outlook Survey.  We’re conducting a brief survey to learn morfe about the key

Your Invitation to the 2017 Law Firm Outlook Survey

We are conducting our 2017 Law Firm Outlook Survey.  It is a brief survey to learn more about the key issues facing law firms as we head into the new

Where Does Client Trust Fit in the Business Development Puzzle?

Client trust is perhaps the greatest element in business development. Or to put it another way, why should they buy from you? Although you may be selling the most sophisticated

Driving Performance: The Next Piece of the Business Development Puzzle

Driving performance is the next piece of our business development puzzle (part 4 of the 9 pieces). Sure, today’s marketplace is about as challenging as any market on earth. But

Do You Know the Next Piece of the Business Development Puzzle?

As business development consultants, in our business development round tables we are often asked “what is the next step?” or do you know the next piece of the business development

2nd Piece of the Business Development Puzzle

The 2nd piece of the business development puzzle is “teach advanced tactics and process strategy, not theory. According to Chet Holmes in his Business Breakthroughs program, closing is one of