Co-Marketing With Clients
From the July, 2007 MARKETING THE LAW FIRM - Remember all the favors that clients have asked of you: “take a table,” “donate a silent auction item,” “sponsor a hole in a charity golf tournament,” “offer the CFO”s daughter a summer associate position,” etc. These requests all more or less help clients’ own marketing with little direct benefit to you, but they’re not shy about asking. So don’t you be shy with them — especially with requests that benefit them at least as much as you.
What has worked for you and what has fallen flat? More next time.
