Following up, corporate clients also want simple, obvious things, like wanting their staff to be treated professionally by all of your firm’s members. There’s nothing better than hearing “My attorneys really appreciate the professionalism of your legal assistants each time they call to set a meeting.”
 
And what would they appreciate you asking? For example, if your practice group is contemplating a restructuring, ask for your client’s thoughts. It might actually help them keep ahead of the sheriff.
 
This concludes our series on co-marketing. We’ll be back with a new approach to clients.

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