A study conducted by DecisionQuest, a jury and trial consulting firm, showed that GC’s expected a 20% turnover in their own top in-house ranks. In light of that instability, how do you build long term relationships that yield future business? Are today’s decision makers going to be there long enough to support your firm, listen to your law firm marketing presentations and take action?
 
Will non-lawyer executives be able to exert greater impact on the decision-making process after attorney business development efforts? If so, which ones in particular? How did they attain this position of influence? What could you have done to get to know them earlier? Contact us for the answers.

This entry was posted on Saturday, January 26th, 2008 at 1:25 am and is filed under GC Viewpoints. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.