Unusual Deliverables and Law Firm Marketing
Outside counsel can use the knowledge of how corporate law departments are beginning to produce as an opportunity to coach and guide inside counsel into opportunities to pursue similar tactics. This is a powerful yet subtle form of law firm marketing that makes your firm invaluable, cost-effective, and even lucrative. By making yourself increasingly valuable, you do the same for your client.
In order to achieve this status, you must do your research. Understand your role and that of inside counsel. Observe the dynamics of the industry. Be the eyes and ears of the department and a sounding board in which to weigh the pros and cons of litigation pursuit.
This is also a business development technique and business generation opportunity in the making. Your reputation as a must-have resource and ally, champion and revenue generator could work quite effectively in the long run.
Don’t neglect to mention this unusual deliverable technique as an example to other potential clients on your business development wish list.
