Law Firm Mergers - Part 3: Showing All!
In this third chapter on law firm mergers and the importance of early involvement of marketing leadership, the next question is:
How do you show - not tell - the marketplace that your intellectual and professional platform is indeed broader and deeper? New sub-specializations can be defined and marketed. Articles on legal or client industry issues should be co-bylined by lawyers from both merging firms. Talk about mergers in general, using your own as one example. Even years later, partners from the two original firms can still share their experiences at conferences, meetings, etc. - and by so doing implicitly remind the market that their own experience is an example of how it is done right.
