This is the final chapter on law firm mergers and the importance of early involvement by marketing leadership. What can you do to maximize the “rollout” which begins in earnest after the “launch” is over? It needs to identify what the marketplace really wants, and it delivers it.

The launch is a press release. The rollout is the real meat and potatoes of merger marketing. It requires an in-depth knowledge of your own resources in terms of people and expertise. Those resources can be tough enough to identify at your own firm.

In a merger, it requires an assiduous cataloging of what the two firms bring to the table. It should confirm the wisdom of the merger.

This entry was posted on Friday, April 25th, 2008 at 2:08 pm and is filed under Business Development, Law Firm Mergers. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.