Free Time, Well Spent
Time is money. Organizations in which you voluntarily participate means you are spending some of your very limited time and your money. Combine your community contribution with a long-term business development project. If you’re going to spend your own time and money, choose wisely; use it as another form of law firm marketing.
Select from groups populated by senior executives and counsel in charge of retention decisions. Look at the organizations you currently belong to and identify the subcommittees that will get you directly in front of general counsel and senior corporate executives. Those are the relationships you should maximize.
Use opportunities to speak at organization events or seminars that might pique the interests of your target. Subjects are discoverable just by reviewing the group’s member lists and recent agendas.
At every organizational meeting in which there are potential clients present, put together a background bio for introduction purposes. It may give you an opportunity for other people to learn about you and present the chance to meet in-house counsel.
