Good business development consultants provide a wide range of tactical options for their clients to select from. The following are added to those contained in the previous 3 blog columns. Use what works for you. Try a new one to add to the options you bring to the lawyer marketing table.
 
ENRICH YOUR RESUME It may be hard to land a speaking engagement early on, but there’s a big demand for articles. Most publications are open to senior associates, not just partners. Once the article is published, merchandise it in a somewhat different form to another outlet. Post it with your bio on the firm’s website. In other words, leverage it to the hilt.
 
EXPAND YOUR CONTACT LIST Reconnect with colleagues from law school or earlier. Some of them may be working in-house. Others may own businesses. Ask for their input on substantive professional issues. Provide a contact list to your marketing department.
 
More next time. Enjoy the Labor Day weekend.

This entry was posted on Friday, August 29th, 2008 at 3:48 pm and is filed under Business Development, Client Retention. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.