People in professional services tend to be intelligent and deep thinkers. We then also infer the same thinking by us, of our clients. “No, I can’t give them that. This was shown to them three years ago at the conference.”

What made me think along the same lines you have explained here, is when I presented three breakout sessions in the one day at a CPA conference. The topics were all slightly different, but I noticed a handful of the same people at all three sessions.

My mind was spinning as I thought geez these guys have been listening to me all day. During the program, one of the ‘regulars’ asked: “Can you go over the Willmot’s Whirlpool Technique again? You know the one you talked about this morning. I was telling Jim here about it and he’s keen to learn it as well.”

People do like to get reinforcement of ideas an concepts and don’t necessarily want new ‘stuff’ all the time! They do want to be on top of really ‘good’ stuff, though! And, they like to share good ideas with their peers.

I only need to learn these things once!

Nice blog and good information.

Rgds,
Ric