In a tough economy, being smaller and nimbler has its advantages. One Washington D.C. boutique has pounced on financial litigation between banks successfully. In this case, larger firms often entrenched in conflicts of interests, have had to take a back seat. Coupled with the $700 billion financial bailout, significant business can be won by small firms who can organize an effective legal marketing strategy heavy on media relations.
 
Stories are published everyday about the financial crisis and you can bet potential clients on your wish list are reading them. Your small or mid-sized firm may be nimble, but is your law-marketing department just as agile? Do they understand the news cycle and are they sensitive to reporter’s deadlines? These are important factors to consider if you desire your firm’s partners to be quoted in stories your targets are reading.
 
When pursuing business during a crisis, it is important to note that the traditional modes of a long-term business development pipeline may not apply. Targeted marketing and public relations in the practice you want to promote will take quick action and hopefully, a quick and favorable response to your bottom line.

This entry was posted on Friday, November 7th, 2008 at 12:03 pm and is filed under Business Development. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.