Betsy Ross’ Example – Following the Advice of a Business Development Consultant
When she was approached about sewing the American Flag, Betsy Ross might have said “You want me to sew a what?” But rather than letting her personal doubts come into play, Betsy realized that an opportunity presented itself to raise the profile of a new country – and, now, the symbol that she created shows the accomplishments of Americans landing on the moon and of reaching the peak of Mt. Everest.
Much like our new country needed a little brand recognition, today’s law firms could benefit from a boost in their public profile–and many are realizing that they need outside assistance from business development consultants to increase their attorney marketing efforts.
Business development training and counseling provides attorneys with:
- Resources that are readily available
- Strategies to improve upon what’s already being done, and
- First-hand experience necessary to help them with closing skills and client retention.
The thought of working with a business development consultant might initially leave you thinking “You want me to do what?” But perhaps you’ll feel a bit more interested (and confident!) when you hear about the kinds of results that this type of partnership can bring. For example, over the course of a mere six months, our clients averaged a 285% increase in leads and opportunities. Even Betsy would be impressed by those numbers!
