When General Motors filed for Chapter 11 bankruptcy protection, many thought that it was the end of the auto giant. For them, the fact that GM was able to spring back so quickly was a huge surprise.


Coming out of bankruptcy after such a short amount of time can mean only one thing–executives at GM got down to basics as swiftly as possible. They looked at where they were in the market, identified what they had to work with, evaluated their goals and options and started to take action. If only lawyers who have been asked to become active in attorney selling would do the same and follow GM’s example.


Though it may not be widely discussed, the lawyers who survive one round of layoffs are often put on notice themselves. It’s no secret that slow legal sales are a major factor in many law firm layoffs. Learning to successfully close legal sales can help you to stay with your firm.


No longer are the firms going to continue with business as usual; everyone needs to focus on closing sales and bringing in more business. Senior associates, non-equity partners and even equity partners who haven’t met billing requirements have been advised that it’s time to act.


In not so many words, lawyers are being encouraged to aggressively engage in lawyer marketing, client retention, and business development. If you’re among the lawyers heeding this call, it’s time to take a lesson from GM. A business development consultant can help you to explore your options, take action, and grow your practice and your firm and close more business!

This entry was posted on Wednesday, July 15th, 2009 at 5:34 am and is filed under Business Development. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.