Dirty Harry on Business Development Consultants – “Go Ahead; Make My Day”
Finding the right business development consultant can be tricky. After all, if you’re like most small- and mid-sized firms, there are a number of characteristics you want in a consultant - and a variety of tasks you want to be accomplished.
Ultimately, when you hire a business development consultant, you need to be sure that you’re considering someone who understands their own attorney marketing culture, has clear objectives for managing their business, and has identified long-range client retention actions. After all, if they haven’t done their homework on these tasks for their own business, why hire them for yours?
A business development consultant should be prepared to clarify exactly what your firm is looking for, and provide the specific services you need. Before bringing someone into your business to provide legal sales and business development training, find out whether they are focused on achieving quick success, building a long-term selling culture, or some combination of the two.
Remember, when you bring someone into your business, it’s to meet your needs. When you approach them, borrow from Dirty Harry. Make sure that you’re choosing someone who can rise to the challenge-who can effectively go ahead and make your day!

