“And where is Batman?” asked the Joker on an occasion when the caped crusader was trapped and temporarily unable to save the day. By calling into question Batman’s ability to “be there” when people needed him, the Joker created a sense of doubt and uneasiness among the citizens of Gotham.


Don’t play the role of the villain within your own business by inadvertently creating that same sense of uneasiness in your clients and prospects. As a lawyer looking to land clients, it’s imperative that you understand the importance of “being there” when your clients need you. By being available for your client, following up with clients after their case is settled to ensure that everything is still going smoothly, checking in and staying in touch at regular intervals, and making sure that your clients and even your top prospects are comfortable picking up the phone when they have a question, you can be sure that you stay fresh in their minds.


Instead, fashion your approach in a more “heroic” manner. Make sure that you always follow up to a call or email in a timely fashion, and you’ll be reminding clients of their importance to you.
Make certain that clients and prospects have a strong understanding of what you and your firm have to offer. And also concentrate on asking the right questions, determining what your clients and prospects need and focusing on creating an awareness of what you can do for them. By making your clients a priority, your reputation and closing skills will benefit.

This entry was posted on Friday, July 24th, 2009 at 12:20 pm and is filed under Client Retention. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.