The “Shaq Attack” is notorious in basketball. Players who face off with Shaquille O’Neal often find themselves at a loss – no matter what they bring to the court, Shaq has so many tools at his disposal that it’s tough to stop him. Wouldn’t it be great if your attorney marketing efforts were equally unstoppable?


You can be sure to “make it rain” by working with a marketing consultant who doesn’t focus on just one marketing technique. When it comes to business development training, make sure you’re working with someone who:

• Fully understands what is happening in the client’s market.


• Sets realistic objectives – and helps you stick with them.


• Focuses on getting you selected by your clients rather than just getting your name out there.


• Pinpoints the importance of getting to know the client’s business, and understanding what they really want and what pressures they face.


• Helps you to produce and measure your results.


• Emphasizes closing rather than just getting you to the discussion table – someone who helps you tell companies, agencies, and individuals the best possible reasons for hiring you and your firm.

Working with a business development consultant, after all, isn’t about learning one new technique; it’s about discovering the power of using multiple tactics from your law firm marketing strategy to win over your prospects and grow your client list and your firm.

This entry was posted on Thursday, September 3rd, 2009 at 4:16 am and is filed under Legal Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.