Hard to believe it’s Labor Day weekend already – time to celebrate another passing summer, for the kids to head back to school, and, of course, to recognize what working men and women contribute to our communities. For lawyers focusing on sales and client retention, celebrating your contributions is important – but often overlooked.


While you’re celebrating Labor Day with family and friends, consider the legal sales benefits of celebrating successes with your clients. Won a major settlement or experienced another in-court victory? Treat the client to dinner. Successfully completed negotiations for a merger, acquisition, or real estate purchase? Recognize the victory by sending over a case of wine – along with a personally written note of congratulations.


Business development training can help you understand the importance of a hand-written note when it comes to building a long-term client relationship and keep you focused on staying in touch. When it comes to future legal sales, the last thing that you want to do is to wait for the client to call you about possible future work.


Future law sales depend on staying in touch, and subtly reminding your clients of the win and the celebration. By working with a business development consultant to develop strategies for effective marketing, building client relationships and making legal sales, you’ll begin to see even more fruits of your labor.


Have a great Labor Day weekend!

This entry was posted on Friday, September 4th, 2009 at 9:11 am and is filed under Client Retention. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.