Just as an athlete will take advantage of coaching to improve his skills or help her learn new techniques, many lawyers and law firms will benefit from bringing in an expert. If you’re in the process of looking for a law firm marketing consultant – a coach who can help you learn the ins and outs of closing sales – it’s important to define your goals.


During these intensive training sessions, the goal should be to develop your skills. You’ll want to work with someone who teaches attorney selling tactics that you can comfortably commit to and that will grow your business. Some of the business development skills that you’ll focus on will involve communications – learning what type of communication your clients prefer and how often you should be in touch. Other skills will involve focusing on providing quality service and getting results, building relations, and asking your clients for additional business.


Athletes don’t go to exercise camp before the start of a new season – they go to training camp. When you work with a business development coach, stay focused on your goals. When you’re ready to identify, pursue and close clients, there are multiple sales approaches you can take, but to get them to work for you, you can’t just talk about them. You’ve got to practice and focus on improving.

This entry was posted on Friday, October 2nd, 2009 at 5:37 am and is filed under Business Development. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.