Law Firm Growth in the Red Zone with Women’s Soccer
Success in the Red Zone doesn’t just come for teams like the New England Patriots. Hard work, determination, focus, practice, teamwork and preparation can pay off for much smaller teams as well – something exemplified by the women’s soccer team at Messiah College in Pennsylvania. No one was surprised when the women of Messiah ranked number one in NCAA Division III despite being a smaller school. Instead, their competitors often identified the team as a “national powerhouse.”
Similarly, successful law firm growth isn’t limited to the giants of the game. Smaller and mid-sized firms are able to accomplish similar successes. Like the Messiah women’s soccer team, smaller players are recognizing that – with the right strategy in place, a practiced approach, and a thorough understanding of the market and their target clients – growth is possible.
An October 9, 2009 Law.com article, “Some Midsize Firms Believe Now Is the Time to Expand,” said it this way:
“We think there are a lot of great opportunities to grow in this market,” said Bruce James, Brownstein Hyatt’s managing partner.
“There are certain practices and opportunities that are opening to midsize or regional firms that aren’t attractive to the large firms.”
The Red Zone approach to law firm growth and closing more business is not only about looking for growth possibilities that may come in the future. Success in the Red Zone comes from identifying the best immediate opportunities, designating attorneys who can take action quickly to pursue new contracts, and closing more business.
If you’re ready to focus on your firm’s growth and success, the time is right to look into business development training, to develop a legal sales culture and to commit to winning more clients.
