Indianapolis Colts and Sales Leadership – Excelling in the Red Zone
It was perhaps the best NFL game of the year, where the Indianapolis Colts came from behind with less than a minute to play, beating the New England Patriots by a single point. Watching the game, it was clear that neither team was willing to quit—both team’s offenses and defenses played their hearts out.
The number of times each of these teams scored when entering the RED ZONE demonstrates just how important it is to persevere and to never say it can’t be done. That same ‘never quit’ sense of commitment should be practiced by the legal sales leadership team at your firm. Just because your proposal wasn’t selected, your firm did not make it on a company’s panel, or you couldn’t get that client meeting you wanted, don’t quit. Periodically contact the prospect in order to keep your name in front of them. That way, when it comes for his business to replace their current firm or bring in a legal specialist, you’ll be considered again.

