Restaurant menus often group food options into categories – appetizers, salads, main courses, and desserts. This organization lets the customer focus on finding what they’re looking for – whether it’s a light bite or something far more substantial.


When you’re looking to grow your law firm, you should have clear options as well. Look for a legal sales consultant who presents a menu of tactics that will help you to reach your goals.


For example, a menu of business development tactics might include:

Building contacts into leads.

• Evaluating and joining community, nonprofit, and/or legal associations.
• Becoming more involved in pitches and proposals.
• Testing new approaches with prospects.
• Brainstorming with clients and prospects to look ahead into 2010 and 2011.
• Rehearsing, practicing and evaluating presentations.

Whether you make one selection from the menu or make a la carte selections that combine tactics or add to the list, working with the right business development consultant will help to ensure that you are satisfied. And, once you’ve practiced and perfected these techniques, you’ll be able to move on to other menu areas such as closing skills and client retention tactics.

This entry was posted on Tuesday, December 29th, 2009 at 6:36 am and is filed under Business Development. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.