Law Firm Marketing - A Piece of Apple Pie
A law firm’s growth and success is never due only to marketing. Put differently, the marketing piece of the pie is not the only aspect of a law firm’s services that will make it successful. The product – the legal services – has to be good to have clients return a second time.
Assuming that this is the case in client development, law firm marketers should realize they cannot ask their lawyers to do too much. Business development consultants recommend that by setting clear guidelines and limiting the lawyers’ obligations, a law firm’s marketing staff will make it more likely that their lawyers will be successful at sales and presentations.
