“Genius is one percent inspiration and ninety-nine percent perspiration.” Thomas Edison is heralded not only for his contributions as an inventor, but also for his ability to gain recognition for his accomplishments – feats that some now suggest were the result of Edison’s marketing ability.


Thomas Edison got out there and “sweat” to ensure that people knew about his work. The genius of legal selling is similar: once you have an individual marketing program for your legal sales efforts, stick to making it work. The key to developing new business for your individual practice or your firm is keeping your name and skills on the minds of your prospects.


When you work with a business development consultant, focus on working with someone who emphasizes the creation of simple, straightforward action plans for pursuing lead development and retaining your current clients. While these strategies themselves won’t automatically make you a legal sales genius –developing new business requires constant effort – they will provide inspiration and the foundation for your success.

This entry was posted on Saturday, March 13th, 2010 at 8:55 am and is filed under Business Development. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.