The Aries Role in Law Firm Sales Leadership
While Pisces’ intuition and Capricorn’s persistence are traits that benefit individual lawyers who are marketing their services, Aries’ confidence and leadership tendencies can benefit senior partners and marketing departments focused on business development. A recent horoscope for Aries offered advice that all firms should apply to their client development training and follow-up: “Dive into your work knowing what you want to accomplish.”
In our experience as law sales consultants, there is not a single example of business development training efforts that work without an end goal in mind. As a practical step, firm marketing departments, senior partners, and other firm leaders should make a commitment to their goals before sitting down with law firm consultants to set up a training agenda.
Managing partners, practice group heads, partners-in-charge, and other firm leaders must know what they hope to accomplish before they dive in, focus on training, and see attorneys develop new business.
