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Social Networking as a Legal Sales Tool

According to a recent article in The Professional Lawyer by Michael P. Downey, author of The Ethical Quandary blog and partner at Hinshaw & Culbertson, lawyers and staff are using online posts–and in particular social networks–to promote their services, network with colleagues, and share their lives, activities and friendships with others. Downey is quick to point out, however, that law firms can and should take steps to mitigate their risks from such online activity. Downey’s recent article provides a strong starting point that could help your firm design and implement its own online activity or social networking policy.


In our sales consulting services, we’re hearing more questions and concerns about social networking and how law firms should interact within the social environment. Keep an eye on the Closers Group blog over the next several weeks, where we’ll be posting entries highlighting this topic and pinpointing the impact that social media will have on legal selling and law sales.

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