In an earlier post, we talked about the potential disconnect between a law firm’s branding and tag line and what the firm actually delivers. But what happens if your law firm doesn’t have a tag line—what message are you conveying?


Many law firms that forgo a tag line simply rely on their name and reputation to deliver their brand message. However, you may need more than the old standby of being a firm that is “reliable, timely and helpful” in order to close new business. Even if your firm doesn’t have a particular tag line, it is imperative that you develop clear, consistent messaging about what your firm name represents. Also key is schooling attorneys on this messaging so that they can make use of it in new business pitches, speeches, articles and other marketing and new business opportunities, and ensuring that your messaging remains clear across all of of your multiple practice specialties.


If your rely on your name as your brand, help strengthen your name by making certain that your messaging supports what your larger brand represents.

This entry was posted on Monday, May 10th, 2010 at 6:35 am and is filed under Legal Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.