“Participation matters more than quality.” That’s what author and renowned Internet consultant Clay Shirky urges businesses to remember as they pursue social media activities. Shirky has a point—after all, getting social media efforts to a tipping point where conversations and discussions are naturally occurring is oftentimes the biggest challenge to social media success. But for attorneys who must also consider legal and ethical issues associated with social network participation, quality must still be top of mind.


The approach Shirky describes brings with it new opportunities–namely the opportunity to position yourself or your firm as thought leaders on specific issues, reaching out past your current clients and prospects to people and firms across the nation or the globe. But with these new opportunities come new responsibilities – and the ability to follow through without committing more time than you have to spend.


In the coming days and weeks, we’ll explore some of the changes and identify strategies for managing your time wisely while using social media to market your law firm.

This entry was posted on Wednesday, June 23rd, 2010 at 1:02 pm and is filed under Legal Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.