The Closers Group Approach to Lead Generation Phase 1 – Rapid Assessment
One of the first questions that any firm should ask when they consider working with a business development consultant is about the consultant’s approach: What do they do differently that will help you to see real results from your lead generation efforts?
At the Closers Group, we help clients achieve results using a three-phase approach – analysis with Rapid Assessment, our Strategic Action Implementation Programs (SAIP), and business development strategy and training that builds on them both.
The key to Rapid Assessment is identifying both effective and underutilized assets. During the Rapid Assessment we:
- Interview lawyers and firm management
- Research experiences with past clients and the most frequently used firm services
- Assess current business development strategies and methods
- Brainstorm – alongside firm management – business development and marketing opportunities including conferences and speaking engagements
- Present action options for immediate implementation
Once we know what is working for a firm and have identified where there is room for ,growth, we work with firm management and marketing professionals to establish and prioritize target prospects, create a timeline action program, recommend refinements for collateral and pitch materials, and provide direction for closing new business.
If our Rapid Assessment approach sounds straightforward, that’s because it is. It serves as a first step toward lead generation, providing a platform from which clients grow. And most importantly, it provides a tool to measure progress and successes.
As mentioned, Rapid Assessment is only the first phase of our three-phase approach. Be sure to return for more information about the remaining phases – and our summary post where we share outcomes Closers Group clients have seen as the result of our methods and techniques.
