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The Closers Group Approach to Lead Generation Phase 2 – Strategic Action Implementation Programs

As mentioned in our previous post, the Closers Group helps clients achieve results using a three-phase approach – analysis with Rapid Assessment, our Strategic Action Implementation Programs (SAIP), and business development strategy and training that builds on them both.


While Rapid Assessment identifies effective and underutilized assets, our Strategic Action Implementation Programs:

  • Build on interviews with lawyers and firm management and the assessments of the current business development strategies used by the firm
  • Allow us, along with firm management, to continue brainstorming client development and marketing opportunities including conferences and speaking engagements
  • Develop a timeline for implementing selected action options and measuring results



Just as our Rapid Assessment phase is straightforward, so is this second phase. Our Strategic Action Implementation Programs are not only focused, but also are designed to ensure that the firm’s lawyers and marketing team are on track to complete the approved recommendations. By providing a specific timeline that includes all action items and assignments, lawyers and law firm marketing teams see targets and deadlines, and are able to measure the progress they are making.


The final phase of our approach is business development strategy and training; be sure to check back for an exploration of our training programs in an upcoming post.

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