The Closers Group Approach to Lead Generation Phase 3 – Business Development Strategy and Training
Whether yours is a smaller firm or you have multiple offices, one of the key elements of a successful law firm marketing strategy is the ability to ensure that all of your lawyers are on the same page. Even though the Closers Group Rapid Assessment and Strategic Action Implementation Programs are straightforward, there is often room for improvement by individual attorneys. That’s where our business development strategy and training phase begins.
The Closers Group offers workshops and one-on-one advising and coaching directed to setting business development strategies leading to closing new engagements.
Of course, our training services are focused on more than just the basics – and rarely are they one-off affairs. We make a commitment to providing monthly sessions for at least six months. During that time, we visit your offices to conduct training workshops, work with the lawyers in your firm to identify active clients and prospects, provide strategy and advisory sessions for each participant, and are available around the clock to take phone calls and answer questions. Perhaps even more importantly, we provide time for the lawyers to begin practicing business development techniques – both those that they already feel comfortable with and those that are more challenging.
Whether your firm is looking for support with client retention, closing skills, legal sales, or network development, or your partners and marketing leadership are looking for additional business development support, our training sessions pave the way to results. Check back for our final post in this series that will explore the results our clients have seen after implementing our three-phase approach.
