Mind Mapping Business Development Success
Jay Abraham has been called “America’s number one marketing wizard” enough times that it’s the tagline used on the “About” page of his website. He’s seen as a genius at getting down to basics and, having worked with him in the past, I check in periodically to see what’s new.
Often, there are treasures to be found. A great example is the mind map developed by Greg White of Phoenix Information Solutions in Melbourne, Australia. This tool provides a graphical representation of Jay’s key sales consulting services (for lawyers and other professionals) that were included in his book Getting Everything You Can Out of All You’ve Got. If you’re interested in the mind map, you can find an updated version here.
The concepts presented in the book and on the mind map are all used in one way or another in our legal marketing training sessions and workshops. For example, our training emphasizes thinking long term. When it comes to approaching a new prospect or a long term client, we encourage the lawyers we’re working with to:
- Understand the prospects’ and clients’ needs and internal pressures
- Become a trusted advisor, and
- Protect the prospects’ and clients’ interests
When we work with our clients, we follow Jay Abraham’s “Strategy of Preeminence.” As a law firm marketing and business development consultant, we aim to become a valued friend, to offer rewarding solutions that are profitable for everyone involved – and we encourage the lawyers we work with to approach their prospects and clients in the same way.
In our next posts, we’ll share other ways in which Abraham’s marketing principles have shaped our approach.
