Following up, corporate clients also want simple, obvious things, like wanting their staff to be treated professionally by all of your firm’s members. There’s nothing better than hearing “My attorneys really appreciate the professionalism of your legal assistants each time they call to set a meeting.”
 
And what would they appreciate you asking? For example, if your practice group is contemplating a restructuring, ask for your client’s thoughts. It might actually help them keep ahead of the sheriff.
 
This concludes our series on co-marketing. We’ll be back with a new approach to clients.

From the July, 2007 MARKETING THE LAW FIRM - Remember all the favors that clients have asked of you: “take a table,” “donate a silent auction item,” “sponsor a hole in a charity golf tournament,” “offer the CFO”s daughter a summer associate position,” etc. These requests all more or less help clients’ own marketing with little direct benefit to you, but they’re not shy about asking. So don’t you be shy with them — especially with requests that benefit them at least as much as you.
 
What has worked for you and what has fallen flat? More next time.