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BLURRED LINES – Marketing vs. Sales

Written by Allan Colman on . Posted in Uncategorized.

BLURRED LINES – Marketing Vs. Sales (Continued)

Part 2 of 3.

With prospects accessing information on so many different platforms, marketing professionals are wisely using a broad array of tools. These, in turn, are opening more opportunities for sales professionals — if they have their eyes open.
“Opportunities are like busses. If you miss one, another will be coming along” IF YOU HAVE YOUR EYES OPEN. (Quote from Sir Richard Branson.)

4. Email Newsletters – provides an opportunity to concentrate on building a “fan” base. Track not only the people who open the newsletters, but add those you meet at meetings and even neighborhood socials. And note that the very same content you are using in the digital advertising campaign can be used fr the newsletter.

P.S. In spite of what many marketeers say, well positioned newsletters do, indeed , have an impact.

5. Attending networking events – should be second nature for marketing professionals, not just the sales team. Building relationships at this stage is absolutely critical for ultimately winning new business by learning how and what they read and look for in content. And then apply it!!!

6. Speaking at conferences – brings your knowledge and relationship building skills in front of audiences. Or build a panel session with your firm’s/company’s clients giving them exposure as well. And where do you promote and advertise your speaking? Of course, you will use all of your social media and newsletters.

“RAINMAKING NEED NOT START OUTSIDE.
IT BEGINS UNDER YOUR OWN ROOF”
For our newest seminar on B2B Marketing, www.closersgroup.com

Blurred Lines – How the Art of Marketing is Overtaking Selling

Written by Allan Colman on . Posted in Uncategorized.

BLURRED LINES – How the Art of Marketing is Overtaking Professional Selling

Part 1 of a Series of 3

Generating leads in today’s business world is no longer about “kissing frogs.” In that old Brothers’ Grim fairy tale, a princess had to kiss a frog in order to find her prince. But today, with prospects accessing information on so many different platforms, you need to master reaching them.

And as Maya Angelou stated, ” Nothing will work unless you do.” And marketing professionals are actively pursuing the following 10 LEAD GENERATION SOURCES. The first 3 follow:

1. Social Media Leads — include multiple tactics that can be used to identify, meet and take you to new prospects, new groups and sales opportunities. Social media never sleeps, is always available to take orders, AND NEVER GETS CRANKY, and does not need a salary!!

2. Digital Advertising Campaigns — are designed to reach out to the needs of prospects and how you will offer them benefits. By focusing more on industries generational interests and timing with new developments, your campaigns should begin drawing prospects to specially designed landing pages on your website.

3. Linked In Groups — can be another major recognition source for you and your content. It will expand your “fan base” you are also building with digital advertising, email campaigns, and joining business and community organizations.
Communicate, Communicate Communicate

Speaking on these topics and many more in my keynotes and seminars at
https://lnkd.in/gQ8RNm5B.

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Marketing Success in 90 Days

Written by Allan Colman on . Posted in Uncategorized.

Marketing Success in 90 Days –

The 90-Day Revenue Sprint Keynote —

This 90-Day Revenue Sprint is designed for no out of pocket cash required to start. It’s a course that stimulates entrepreneurial spirit and creates a course for owners to rally their employees around. Allan provides a blueprint for the sales-driven leader to rely on like a lifeline as they stretch their limits for producing cash for 90 days.

The “Sprint” is specifically designed for speed and rapid revenue growth. It is NOT about kissing more frogs. It is NOT marketing. It is sales execution to accelerate revenue. It is actions, not plans. It helps to:

·    Rapidly increase new business
·    Double the number of meetings and prospects
·    Find and use hidden assets

Read more at https://lnkd.in/gQ8RNm5B

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Speaking of Marketing –

Written by Allan Colman on . Posted in Uncategorized.

Speaking of Marketing —

THE PROFIT LAB  – See details on the Speaking pages link


Dr. Allan Colman delivers practical ideas on revenue growth told in a humorous style, delighting audiences nationwide. Delivered in his unique style, this university professor brings his research from the Marketing “labs” straight to the boardroom.
Allan is know for his passion in building stronger, more effective sales organizations. His audiences have reported that ideas from THE PROFIT LAB have generated millions of dollars in new revenues.
Dr. Colman crafts compelling reasons for his audiences to perk up and pay attention to the keys of revenue acceleration. His Profit Lab distill unique methods for bringing in more dollars from what companies are already doing, in addition to fresh ideas to build revenue quickly. The Revenue Accelerator – The 21 Boosters to Launch Your Start-Up, published by Made For Success, has earned #1 bestseller status and has been featured in Inc. Magazine.
https://lnkd.in/gQ8RNm5B.

Even SalesPros Must Be Good Marketers!

Written by Allan Colman on . Posted in Uncategorized.

Even SalesPros Must Be Good Marketers!

“Create a sense of demand rather than waiting to hear demand.”
Barbara Corcoran

SalesPros must anticipate the needs and wants of prospects and convincingly satisfy these more effectively than competitors. Marketing in today’s highly competitive marketplace is challenging, as you know. Many industries are individually idiosyncratic and uniquely resistant. Therefore, the quality of your selling includes special insights and strategies to penetrate successfully.

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They Said WHAT About My Speech?

Written by Allan Colman on . Posted in Uncategorized.

They Said WHAT About My Speech?

Here’s a review of my “Profit Lab” Seminar last week at a national conference. And the video below is the introduction made on a Zoom Keynote for a major University.

“The seminar was excellent and very well attended. It not only provided a wealth of information to the audience, but resulted in many engaging discussions amongst professors, practitioners, and incubator operators. I note that this seminar was not a presentation of an academic research paper but the discussion of real-world tools that businesses and entrepreneurs can use to grow revenue.”

https://lnkd.in/g2iW72e9

When You Market, Do You Listen?

Written by Allan Colman on . Posted in Uncategorized.

When You Market, Do You Listen?