We Are Different
Our consulting and advisory systems are based upon:- • Faster identification, organization, pursuit and closing of new business
- • 20 plus years of experience bringing millions of dollars of new business to our firms and clients.
- • A tested and refined process working with the principals and marketing staff to achieve results.
- • Not only results, but a detailed framework to track progress, report to management, and measure success.
The Closers Group understands the clear differences between marketing, business development and business generation.
Marketing is getting found, the traditional approach that includes advertising, collaterals development, speeches, publications, public relations, etc. Business development is the identification of possible clients, preparing proposals, and conducting research on prospects for attorneys. Business generation is working in the RED ZONE, where the focus is on active pursuit and closing of new client engagements. Our staff of former Chief Marketing Officers and Chief Business Development Officers have deep marketing, business development, and business generation skills, with a focus on working in the RED ZONE, and selling directly to Inside Counsel.
How do you close inside the “red zone?” Know the opening arguments. Give something away. Focus on accountability. Tear up the resume. Let them talk. Get started by contacting us today.
Impact for Partners
For the results you will achieve using us as an internal resource, read this.
Impact for Marketing Leadership
To become more actively engaged in supporting a true business development effort, while drawing upon us as your internal resource, at your firm, read more.
Will This Year Be A Good Year To Develop New Business?
Ask the right business development questions and reap the benefits of being a Closers Group client. Discover recent client results, read more.
