Case Studies: Business Development
Don't Overlook Anyone
Problem...
One of the most basic business development tactics is to "touch"
someone at least 2-3 times per year. It can be by email, eblasts, sending
relevant articles, invitations to events, etc.
Solution...
After more than 6 years of contact, a client was invited to speak
at the national organization's annual conference, in front of more than
1,000 attendees. Business generating opportunities will abound.
