Case Studies: Law Firm Marketing
Making Underperforming Assets Work
Problem...
Only 2 leads a law firm client developed in one year came from the
hundreds of thousands of dollars they were spending on sponsoring client
workshops and giving speeches at bar and professional associations.
Observing their programs, I noted that the lawyers congregated, talked and
even sat together rather than "chatting up" clients and prospects.
Solution...
Now that they are each given prospect targets to meet at each
session, and must sit at separate tables, their leads from this source grew
to over 125 last year. 15 have been converted to engagements.
