Case Studies: Sales Training
Maximize Rejection
Problem...
Do not accept no for an answer. A client had participated in an
RFP process for a major retirement fund and did not get the work.
Solution...
My recommendation was to stay in touch every 3-4 months, ask how
the engagement was going, and if they could provide services in the future.
When the retirement fund lost their case, my client got the appeal, won it,
and has another major client for the future.
