Case Studies: Business Development
Multiply the Investment
Problem...
It frequently takes so much time to draft, prepare, travel, and present a speech that lawyers simply don’t pursue this powerful marketing tool. Exposure to dozens of potential clients is lost.
Solution...
By viewing the speech as an initial investment with multiple applications, the value is doubled or tripled. Modify it as an article, hand-out, mailer, eblast, etc. Leverage the speech for months after you give it.
