Resources
Read and download the newest and most popular thought leadership from the Closers Group on business development, client retention, sales and marketing, closing skills, and networking focused on the legal community and law firms like yours. You can improve the bottom line with the law firm marketing articles in this section. Also, please be sure to check out our newsletters, downloadable published articles, and our upcoming events and speeches.
e-Books
White Papers
- 9 Ways to Turn Your Attorney Marketing Presentations into Lead Generating Machines
- Closing By The Numbers
New Articles
- Keys to Business Development Success Law Practice Today, February 2013
- 2013 - No Time to Run and Hide Law Practice Today, November 2012
- What's Making Attorneys Flee Their Firms? Law360, August 2012
- Keeping Lawyers and Clients, Losing Lawyers and Clients: What the Numbers Tell Us Now, Of Counsel, August 2012
- The Top Five Myths of Attorney Selling, Law Journal Newsletters, June 2012
- Are Law Firms Lost in the Business Development Woods?, Of Counsel, March 2012
- Closing the Deal, Managing Partner, September 2011
- Legal Sales Training by the Numbers: It's as Simple as "3-4-5", published in Bloomberg Law Review, April, 2011
- Preparing for Things That Go Bump in the Night (PDF)
Jul. '11, Marketing the Law Firm - Rules of the Game: Business Development for Lawyers published in Precedent, a Quarterly Publication of the Missouri Bar; Bench & Bar of Minnesota
- Five Ways to Avoid Running Afoul with Your Social Networking Programs (PDF) by: Todd Felts and Bob Gero
- Law360.com, October 2010
How to Navigate the Gray Area of Partner Departures - Law360.com, August 2010
How to Ramp Up Efficiency and Drive Down Client Bills - Taglines Revisited: How They Support Business Development, How They Don't
Bloomberg Law Reports - Firms Look To 'In-Sourcing' To Slash Costs
- Law Firm Online Activity Policy (PDF) by: Michael P. Downey, Esq. of Hinshaw and Culbertson, LLP
- Another Weapon in the Midsize Firm Arsenal
- Keys to Client Relationships
- Facilitating Follow-Up by Bob Gero
- The Value of Pro Bono Work for Business Development
- Legal Marketing When Funds Are Tight
Nov 09, The Daily Journal -
Outside Sales Experts a Double-Edged Sword for Firms (PDF) or
Law360 - Subscribers Only - Alternative Fees as a Business Development Tool
- Firms Hesitant to Invest in Business Development (PDF) or
Law360 - Subscribers Only - National Law Journal: In This Economy, The Old Rules No Longer Apply
- The Daily Journal: Facebook's Flipside
Most Viewed Articles
- Consultants Must Now Deliver Greater Bottom Line Benefits, According to New Survey
- Closing Skills in the Red Zone
- Ask Your Clients for their Business
- Another Attorney Marketing Myth: Your Website is not your Business Card.
- Is Your Law Firm Branded?
- The Top 5 Myths About Business Development
News Releases
- Announced in early May, 2009, learn more about our Medium and Smaller Firm Alliance
Our Partners
Hawk Partners
The Closers Group partners with firms such as Hawk Partners to share resources.
Greenfield/Belser
Making the intangible tangible and making the complex simple is Greenfield/Belser’s principal work in branding.
Rock Creek Strategic Marketing
Rock Creek is a full-service marketing agency that provides strategic marketing expertise with stunning creative development and new media technologies to produce results for its clients.
DecisionQuest
DecisionQuest, the nation’s leading trial consulting firm, specializes in assisting clients through the expert use of the art of persuasion – using research, visual communications, strategic communications and litigation public relations. Over the past 30 years, DecisionQuest principals have been retained in over 14,000 high-risk engagements nationwide. www.decisionquest.com
Other Places to Find Us
Client Speak
Allan Colman has been featured in the bimonthly column, Client Speak, on Marketing the Law Firm
Red Zone Blog
The Red Zone blog articles often appear in Law Journal Newsletters
Overcoming Internal Objections
Overcoming Internal Objections
