Is Your Law Firm Branded?
by Allan Colman
Could you build a safer car than Volvo? Probably. Could other brands…own
“safety” in the mind? Probably not.
--Al Ries, The 22 Immuntable Laws of Branding
Do you use tissue, or Kleenex? Do you pack a lunch in plastic storage bags
or Ziplocks? See where this is going? All successful marketing—and I mean
all—requires properly identifying your product or service as a brand.
When your public hears the name of your firm or consultancy, what adjectives
come to mind? How are you and other partners known throughout your community?
If you don’t know, I strongly suggest you ask. Today.
Hopefully the adjectives you hear to describe your firm are positive. Look
for common themes in how your peers and clients describe you. Then, use
those themes to create and communicate who you are in every aspect of your
marketing, from business development, advertising, public relations, even
your stationary. Integrate
your brand into your "elevator message" and encourage everyone who works
for your firm to be familiar with it.
Once you have your brand, protect it as if your life depends on it, because
it does.
If your law firm could use some help with branding, contact the Closers Group. CEO Allan Colman has years of experiences in assisting lawyers with business generation.
