Where Ethics and Marketing Meet
We have just completed a lively and educational CLE program: Where Ethics and Marketing Meet.
It is a pro bono seminar of 50 minutes and makes an excellent lunchtime program at your firm. If your colleagues need ethics credit for MCLE, I can work with you to obtain it. And for those who are active in bar associations, we could talk about presenting there as well.
Topics Include:
- » Definitions
» Basic Marketing Tactics and the Rules
» The Lawyer Selection Process
» What It Takes To Get Selected
» Understanding Your Target
» What Pressures Clients Face
» Creating Your Plan of Attack
» Quotes From America’s Leading Law Firm Rainmakers
» Invisible Marketing Tools
» Asking For Business
