Network Development
Imagine your relationships as a map of the world. Law firm marketing expands the map. Sales training identifies the strategic points on the map. But do you know how to “close” in on those key targets? We do.
How Community Involvement and Diversity Work Together to Earn New Business
I read some time ago about how a few law firm partners thought creatively about diversity. In this instance, a law firm teamed with 12 businesses to reach out to minority students and encourage them to pursue legal careers. They sought after college students and even high schoolers to groom into future attorneys. Now that’s what I call a pipeline! Besides the obvious altruistic benefit of these initiatives, this is a clever business development tactic. The law firm is developing a friendly relationship and partnership with companies that may eventually translate into new business for them.
Another benefit to these types of community initiatives is the positive press generated for both the firm and partnering businesses. Reporters from legal, business and consumer publications can see the newsworthiness to their readers.
Good Works with Business Generation Benefits
Is your firm doing its part in reaching out to the community? Explore what
opportunities are available within your area to do something similar.
- - Visit local high schools and community colleges.
- - Pursue opportunities for speaking engagements regarding diversity.
- - Identify opportunities to bring in partnering businesses that are compatible with your firm’s practice areas.
- - Add the news to your website for potential new associates to see "a day in the life" of a summer associate.
