Closers Group Recommended Business Generating Tactics
Business generating tactics that we recommend to help law firms get their lawyers "out there" and prospering include:
- Motivate attorneys to initiate business development contacts
- Arm attorneys with pointed client and industry research and analysis
- Provide personalized business development counseling
- Identify under-utilized firm assets and put them to work
- Increase collaboration and reward cross-marketing
- Track efforts, measure results, identify the tools that work and those that don't
It is essential that midsize firms nurture and develop talent, especially during lean times. Law firms that effectively provide their attorneys with the resources they need to develop their marketing talents are the ones that will survive.
- What do you want to see in each of your target city areas 2-3 years from now?
- What's holding your colleagues back?
- Is there a need to be more active or selective in your pro bono and community activities?
- Should there be more attorney involvement in preparing pitches and proposals?
- Are new approaches to prospects being tested?
- How would you assess the cross-marketing at your firm? How can it be enhanced?
- Are you monitoring the results of your marketing initiatives? Do you have a sense of what works and what doesn't?
You must engage in-house counsel in the same way they engage their own clients. Continue to implement techniques that build the relationship and grow your network. By doing so, you nurture the relationship. The payoff is in new client referrals and new engagement leads.
To achieve objectives, the Closers Group utilizes a multi-option program to coordinate resources, identify client opportunities, pursue client engagement, and close new business.
Market Awareness Profile (MAP)
Identify actions and assign responsibilities focused on business generation to produce a management tool that is simple to use and update.
Read more about Market Awareness Profile.Rapid Assessment
Ensure immediate action as we help create a longer-term pipeline of opportunity by building on your existing marketing assets in the first 60-90 days.
Read more about Rapid Assessment Implementation Program.Interim Marketing Support
Instantly add value and support to your staff with no overhead. From one day per month to several days per week, Closers Group partners are available, right in your office.
Read more about Interim Marketing Support.Workshops, Seminars, & Retreats
Stop retreating without a tangible return on investment. Start advancing during half-day, full-day, and overnight programs customized to firm needs, and designed to engage, equip, and motivate lawyers to initiate business development actions.
Read more about Workshops, Seminars, and Retreats.Business Development Consulting
Spark individual business development approaches through training programs and align them with marketing support to maximize opportunities. Our proprietary Lead Tracker system automatically updates attorneys on a monthly basis of commitments and proposed actions. Also discover our Sales Training, Closing Skills, and Client Retention services.
Read more about Business Development Consulting.Online Law Firm Marketing
Clearly brand your website and position it with messages that communicate value and benefit to the vast market of Internet users who are your potential clients.
Read more about Online Law Firm Marketing.Future Leaders Academy
Define strong, effective communications for your future leaders through an intense two day meeting led by former Chief Marketing Officers, Chief Business Development Officers, Public Relations Directors, and business experts.
Read more about Future Leaders Academy.Lateral Longevity & Integration
Considerably increase the odds that your new hires will succeed, whether they are equity or non-equity partners, counsel or experienced associates. Develop a process for careful due diligence before and during the negotiations and the implementation of a complete Lateral Integration/Orientation Program.
Read more about Lateral Longevity and IntegrationFor a discussion of specific services, completion timelines, professional fees and performance measurements, please contact us at:
Allan ColmanThe Closers Group, LLC
21535 Hawthorne Blvd. #310
Torrance, California 90503
P: (310) 225-3904
F: (310) 618-1122
email: acolman@closersgroup.com
