Services

• Market Awareness Profile
• Rapid Assessment
• Interim Marketing Support
• Workshops, Seminars & Retreats
• Marketing Materials

• Business Development Training
• Online Law Firm Marketing
• Future Leaders Academy
• Lateral Integration

Future Leaders Academy

Define strong, effective communications for your future leaders through an intense two day meeting of former Chief Marketing Officers, Chief Business Development Officers, and Public Relations Directors.

Future Leaders Academy would be offered in an intense, 2 day meeting of the group where we would bring in colleagues, Todd Felts, Bob Gero, Allan Colman and Jonathan Asperger ( former CMO’s, Chief Business Development Officers, Public Relations Directors) and cover topics such as:

• Client Management and Relationship Building
• Financial Management
• Firm Management
• Human Resources and Leadership
• Public Relations
• Business Development
• Crisis Communications
• New Media/Social Media
• Writing for Results
• Pitches and Proposals
• Diversity
• Transition Planning
• Integrating Laterals

Two examples demonstrate the depth presented to your future leaders

1. Writing for Results: A Practical Guide to More Effective Business Development Correspondence.

The key to business development is communication. Effective writing helps lawyers initiate, build and maintain strong client relationships. Yet, the art of business development is learned individually, if at all – it isn’t taught in law school and is rarely addressed by law firms.

The course shows lawyers how to create client correspondence that opens doors, generates action, and moves relationships forward.

2. Lateral Longevity: 49 Steps to Successful Integration of Lateral Attorneys

All too often, law firms aggressively (not to mention the high cost in time and dollars) recruit an attorney from another firm or the corporate world, introduce him or her at a partners meeting, have them fully processed through HR’s regimen, handle the basic marketing needs like bio, website presence and press release, and then send the attorney out into the world to bring in loads of new business.

Our workshop details the steps necessary to assure success with your lateral hires and benefits law firm hiring partners, department/practice group leaders, office partners-in-charge and all staff directors.

We would plan, organize, present, evaluate and modify for future gatherings. Clients who have a special skill could be identified and invited.

For a discussion of specific services, completion timelines, professional fees and performance measurements, please contact us at:

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