Services

• Market Awareness Profile
• Rapid Assessment
• Interim Marketing Support
• Workshops, Seminars & Retreats
• Marketing Materials

• Business Development Training
• Online Law Firm Marketing
• Future Leaders Academy
• Lateral Integration
• Recommended Tactics

Market Awareness Profile (MAP)/
Rapid Assessments

Identify actions and assign responsibilities focused on business generation to produce a management tool that is simple to use and update.

We actively engage designated firm members to analyze what is effective and what is underutilized. Brainstorming with firm leadership, we establish a list of phased priorities with completion time lines. The focus is on business generation, with identified actions and assigned responsibilities. The Rapid Assessment components include:

• Measuring external perceptions
• Analyzing competition and trends
• Optimize client retention/expansion
• Increase the number of proposals and pitches
• Targeted speeches, panels and publishing
• Building skills and identifying best practices
• Alliances and opportunities for collaboration
• Selective advertising, public relations and events
• New service offerings
• Leveraging diversity, pro bono and community service
• Collaterals (electronic and print)
• Internet/intranet enhancements
• Progress/Success reports to firm management

Based upon the brainstorming sessions, reviewing the results and recommendations of the MAP, and priorities assigned to each proposed action, the Closers Group utilizes a Strategic Framework to develop a Business Development Roadmap. It provides a 12 month guide to timing, responsibility, estimated completion, and more, of each component. This management tool is simple to use and update.

For a discussion of specific services, completion timelines, professional fees and performance measurements, please contact us at:

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