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Rapid Assessment: Action Programs

Creating Action Priorities that Achieve Results


Here is a RAPID ASSESSMENT tool designed for firms that are squarely in the RED ZONE but not yet able to cross the goal line. You’re so near and yet so far from closing the new engagements that you’ve targeted.

The RAPID ASSESSMENT tool is also designed for firms that are not yet in the RED ZONE because their marketing effort has somehow fallen short.

rapidassessment

In 60-90 days, we provide “strategic actions” that build on your existing marketing assets…discard or reinvigorate under-performing marketing assets…define and target new opportunities…and ensure immediate new revenue even as we help create a longer-term pipeline of opportunity.

RAPID ASSESSMENT begins with interviews of the firm’s marketing leadership and select partners – as well as senior associates who have so much to contribute to, and so much to gain from the process.


Business Development Action Plans

We review…

It’s the questions we pose that then make the RAPID ASSESSMENT so powerful and unique. We may gore someone’s ox, but the results justify the discomfort.

For example, when you look at your clients:


When you look internally:

When you look at the marketplace:

We are talking about a RAPID ASSESSMENT of the strategic program that lawyers need to get found as well as the skill sets they need to get chosen.

Marketing is all about marketplace savvy and self-knowledge. It’s about learning.

Business development is all about the crucial moment when buyers decide if what you’ve learned has value for them – and if you’re the best person to deliver it.

Marketing and business development are different skill sets but they always dovetail.


Business Development Action Plans

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Business development action programs should be simple. The plans laid out need to be simple enough to act on in a day. Closers turn them into execution plans. The results are immediate.

Contact our consultants for more information about implementing business development plans within your law firm, or for other assistance with strategic action plans and law firm marketing strategy.

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